Brand Strategist
Ryan Erskine is a Brand Strategist and Account Director at Superunion, where he helps companies create more powerful and valuable brands. He previously served as Account Director at Starfish and Director of Client Services at BrandYourself, where he led teams that developed and executed client campaigns at the intersection of digital marketing, brand development, online reputation, and SEO.
Areas of Expertise
1.
Auditing and Improving Online Presence
Ryan can assess and help companies improve their presence within search results and all types of review sites, including employee-focused sites (like Glassdoor), broad review sites (like Google Reviews), software-focused review sites (like G2), and industry-specific review sites.
2.
Company Branding and Positioning
For companies that are new-to-market or refreshing their brand, Ryan’s branding work extends beyond online reputation to cover the sum total experiences a customer, employee, or partner might have with your brand, including visual components, messaging, etc.