Product Advising, Coaching, and Recruiting
Prodify helps teams apply Vision-Led Product Management best practices to accelerate both shareholder value creation and product career development. They have worked with 75 companies over the last 7 years.
Rajesh Nerlikar is a Co-Founder and Principal Product Advisor / Coach at Prodify and co-author of the best selling product book, Build What Matters. Rajesh has more than 16 years of product management experience. Over the past 3.5 years, he’s advised/coached 35 companies on product strategy, team development and operations, from startup founders to growth-stage product executives to entire enterprise product teams.
Sara Zalowitz is Managing Director and Product Management Executive, Coach, and Advisor at Prodify. Sara has 18+ years of experience in product management. Over the last two years, she has coached and advised more than 12 companies and product organizations. Previously, Sara led product at Barnes & Noble and Wedding Wire, and Digital & Technology Innovation at Marriot.
Areas of Expertise
Setting Product Direction and Strategy Prodify can help companies identify buyer personas and find the "product path of least resistance." Prodify can help Product Managers determine the key outcomes that buyer personas seek, and find tactical ways to prioritize the roadmap towards serving those and finding product-market fit.
Customer Discovery Prodify can help companies use qualitative and quantitative research to create customer insights. They can help Product Managers apply best practices to research their users and inform their roadmap.
Hiring Best Practices for a Product/Design Team Prodify can help executives decide when to hire product employees and what kind of candidates to look for. They can help companies with timing hires, resume review, and the interview process.
New Product Launch Prodify can help companies master the five steps (research, plan, prototype, learn, and launch) to launch a new product. They can help founders ensure you spend money on the right new product, and Product Managers with tactical launch advice.