Mary Sheehan

Mary Sheehan is an award-winning product marketing leader, author, and speaker with 15+ years in tech. She's authored the bestselling book "The Pocket Guide to Product Launches," hosts the top-rated podcast "Women in Product Marketing," and co-designed the popular Reforge Product Marketing course. Her expertise shines through leadership roles at Adobe and Google. Mary is a renowned speaker and mentor, earning accolades like Top 50 Growth Marketer and Top 100 Product Marketing Mentor.

Managing B2B Product Launches and Releases

Mary is a marketing leader at Adobe, where she currently leads product marketing for Lightroom, and previously led product marketing at the Advertising Cloud. She's also held product marketing roles at SocialChorus, AdRoll, and Google. Mary is the host of the Women in Product Marketing podcast. In this guide, she describes how to prepare for, coordinate, and measure product launches of all types, from routine releases to major new offerings.

Areas of Expertise

Market Validation Mary can advise on frameworks to use (e.g. jobs to be done), who to talk to, and how to record findings for market validation projects.

Messaging and Positioning Mary conducts messaging and positioning workshops, and can advise on how to bring a team together to synthesize a messaging and positioning strategy, or can scope an engagement to facilitate a session.

Competitive Intelligence Research Mary has developed a systematic approach to competitive research, and can share tips on what data to gather, where to look, and how to leverage freelancers for the repetitive aspects of the research.

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Areas of Expertise

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