PR and Content Marketing
Kira Rose Wojack is an experienced PR specialist and co-founder of Merritt and Rose Communications, a Public Relations agency that helps companies translate innovations into impact, build brand awareness, and lead industry-defining conversations. She has over 10 years of experience as a publicist, brand strategist, content marketer, and copywriter. She’s led PR and marketing initiatives for dozens of companies, from startups to corporations.
Setting B2B PR Strategy
Kira Rose Wojack is an experienced PR specialist and co-founder of Merritt and Rose Communications, a Public Relations agency that helps companies translate innovations into impact, build brand awareness, and lead industry-defining conversations. In this guide, Kira walks through defining and executing a B2B PR strategy.

Areas of Expertise

1.
Media Relations & Pitching Kira has sent thousands of pitches to journalists, including at major business and tech publications like VentureBeat, Motherboard, TechCrunch, SC Media, CoinDesk, InformationWeek, and CRN. She can help companies with strategies that will get the attention of target journalists and outlets.
2.
Content Marketing Kira can help companies develop and refine content for marketing initiatives. She can help companies build out their written content, videos, and podcast presence.
3.
Brand Alignment Kira can help companies with their copywriting and brand alignment. She can work with companies to unify their messaging and shape their story to get it in front of media, investors, and the public – while developing or maintaining a strong brand identity.
4.
Analyst Relations Briefing Notes Kira can help companies prepare for and leverage industry analysts. She can provide briefing notes for analyst interactions, help prepare materials for the meeting, and gather intelligence on analysts to ensure companies effectively articulate their positioning relative to competitors.

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