B2B Marketing Expert, specializing in strategic messaging
Ken Rutsky helps B2B growth company executives in sales, marketing, and the C-Suite to breakthrough and achieve and grow market leadership in new and existing markets. Before he launched his consulting practice, KJR Associates, Ken spent 20+ years in B2B marketing operational roles; launching the Intel Inside broadcast co-op program and the Internet’s first affiliate marketing program, Netscape Now.
Areas of Expertise
1.
Defining and Growing Categories Ken can help companies define, launch and grow categories to reap the “unfair” rewards that come with being a market leader. Ken has launched new categories for FireEye, Skyhigh Networks, and others, generating billions in market value.
2.
Aligning Go-to-Market Strategy and Execution Ken can help companies align programs, messaging, and process together with resources and budget.
3.
Cybersecurity Marketing Cybersecurity markets have a tremendous number of new market entrants, and solutions, and established vendors fighting for the security team’s attention. Ken is a cybersecurity industry veteran and founder of the Cybersecurity Go To Market Dojo, and has a proven track record of positioning security products and services for revenue and valuation growth.