Case Study Creation
Joel Klettke is the Founder of Case Study Buddy, an end-to-end partner for B2B brands turning customer success stories into case study campaigns. He’s helped deliver 1,500+ B2B case studies for companies including HubSpot, Loom, and Playvox. Previously, Joel worked as a copywriting and CRO consultant and a Tech Columnist for CBC Calgary.
Areas of Expertise
Case study campaigns Joel and his team can help companies turn one story into multiple pieces of content to be used across channels and media. He can help with the end-to-end process of creating a campaign with written and video content of varying lengths and a wide range of applications.
Case study program advising Joel and his team can advise companies on building an internal case study program that consistently creates high-quality case studies. He can help outline standard operating procedures, build templates and form factors, and devise deployment strategies.
Single case asset creation Joel and his team can help companies create a single case study asset from end-to-end—including: project management, interviewing, asset creation, edits, managing approvals, and design.