Case Study Creation
Joel Klettke is the Founder of Case Study Buddy, an end-to-end partner for B2B brands turning customer success stories into case study campaigns. He’s helped deliver 1,500+ B2B case studies for companies including HubSpot, Loom, and Playvox. Previously, Joel worked as a copywriting and CRO consultant and a Tech Columnist for CBC Calgary.
AMA Recap: Crafting Compelling Case Studies
Joel Klettke has helped create 1,000+ B2B case studies for companies including HubSpot, Loom, and Playvox. The best companies he works with don’t just work to build a one-time case study, they create a case study program that can consistently churn out high-value content. In this Ask-Me-Anything webinar session, he walks through designing a case study program from story creation to deployment.
Crafting Compelling Case Studies
Joel Klettke is the Founder of Case Study Buddy, an end-to-end partner for B2B brands turning customer success stories into case study campaigns. He’s helped deliver 1,500+ B2B case studies for companies including HubSpot, Loom, and Playvox. In this guide, Joel walks through how to identify the right case study stories to tell, how to ask customers to participate, what information to gather, and how to present the story in different formats.

Areas of Expertise

1.
Case study campaigns Joel and his team can help companies turn one story into multiple pieces of content to be used across channels and media. He can help with the end-to-end process of creating a campaign with written and video content of varying lengths and a wide range of applications.
2.
Case study program advising Joel and his team can advise companies on building an internal case study program that consistently creates high-quality case studies. He can help outline standard operating procedures, build templates and form factors, and devise deployment strategies.
3.
Single case asset creation Joel and his team can help companies create a single case study asset from end-to-end—including: project management, interviewing, asset creation, edits, managing approvals, and design.

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