Email marketing strategy expert
Jeanne Jennings is a recognized industry expert and an email marketing consultant and trainer with 25+ years of experience working with both B2B and B2C clients ranging from early-stage startups to major corporations like Capital One and Verizon. She blogs about email marketing on the Email Optimization Shop website, is general manager of Only Influencers, the original community of email industry professionals, and programming chair of the annual Email Innovations Summit conference.
Areas of Expertise
1.
Building Email Foundations
Jeanne can collaborate with companies to establish the foundations for their email strategy. Company leaders bring knowledge of their product, and Jeanne brings marketing-campaign-building best practices.
2.
Email Audits
Jeanne can assess and make recommendations around everything that a customer is doing with email, from strategy to creative to metrics to deliverability analysis to production schedules.
3.
Trial Conversion Campaigns
Driving trial conversion can have a huge ROI, and Jeanne can help with trial-specific audit and optimization.
4.
Lead Nurture Campaigns
With larger B2B purchases that involve longer sales cycles, lead nurture campaigns can be a valuable automation tool. Jeane can help companies optimize existing sequences, or build new ones.