Story-Based Marketing & Sales Strategies for Tech-Focused Companies
Decoded Strategies is a marketing and sales strategy firm focused on accelerating growth for tech-focused companies. Their service offerings include messaging strategy, content marketing and copywriting and sales enablement. They’re also StoryBrand experts, with experience running 100+ StoryBrand workshops.
Annie Mosbacher
Annie is the co-founder and Chief Strategy Officer for Decoded Strategies. Previously, she led CS and marketing at Glofox and NationBuilder.
Kristin Spiotto
Kristin Spiotto is the co-founder and CEO of Decoded Strategies. Previously, she’s been a product trainer at NationBuilder and a StoryBrand Private Workshop facilitator.
Areas of Expertise
1.
Marketing & Sales Strategy Creation Decoded Strategies can advise companies on their Marketing & Sales Strategy. They offer messaging workshops and build customer marketing roadmaps to guide marketing efforts and advise on content and channel marketing strategies.
2.
Marketing & Sales Execution Decoded Strategies can advise companies on the execution of their marketing & sales execution. They can help devise website copy, email campaigns, sales pitch decks, scripts, and collateral.
3.
Employee Hiring & Retention Strategies Decoded Strategies can help companies build messaging that helps them hire, retain and energize their best talent. They can help companies assess their hiring and employee retention gaps and build messaging with an employee branding workshop to hire and retain employees.
4.
StoryBrand Workshops Decoded Strategies can facilitate StoryBrand workshops for companies. They facilitate workshops that help companies create repeatable messaging frameworks, build a core brand narrative that resonates with customers, and align and energize their teams.
5.
Leveraging AI to create good content (not just more content) Decoded Strategies can help companies decide when to incorporate AI into their content creation, and how to create strong guiding messaging points for the LLM so they feed high-quality inputs into an LLM and force multiply strong, effective content. They can help companies make key messaging decisions and then find the right ways to feed those ideas into an AI tool to ensure they are creating and scaling quality product that will stand out from the noise.