LinkedIn Advertising and Prospecting Expert
Anthony is the founder and Chief Advertising Officer of Speedwork Social, an agency specializing in LinkedIn advertising. Over 5 years focused on LinkedIn, he’s worked with B2B companies from brand new startups to established companies with $250K+ per month in advertising spend. Anthony started his career as a software developer at IBM, and previously founded a company that built and marketed mobile apps.
AMA Recap: Leveraging LinkedIn in Marketing
LinkedIn is a powerful tool for B2B marketing and sales development, but using LinkedIn as a channel can be unintuitive and expensive. In this "Ask-Me-Anything" session, LinkedIn advertising and prospecting expert Anthony Blatner talks about how to use LinkedIn for everything from ABM campaigns to retargeting to cold outreach.
LinkedIn Advertising and Prospecting
Anthony Blatner is the founder and Chief Advertising Officer of Speedwork Social, an agency specializing in B2B LinkedIn advertising. In this guide, he advises on when to use LinkedIn advertising, when to use Sales Navigator prospecting, and how to make marketing dollars go the furthest given the expense of LinkedIn as a channel.

Areas of Expertise

1.
Building and Managing Ad Campaigns Anthony can advise and provide services around LinkedIn ads account management to help get the best performance out of LinkedIn marketing.
2.
Building and Managing Prospecting Campaigns For teams prospecting via Sales Navigator, Anthony can guide script writing, prospect targeting, account setup, and follow-up process design.
3.
Retargeting Campaigns Anthony has experience nurturing LinkedIn leads through other channels, including Google display ads, Facebook and other social media ads, and audience matching with G2 Crowd.

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