Anita Toth
Anita Toth
Customer Success and Voice of the Customer Expert
Anita Toth is a Customer Success expert specializing in Voice of the Customer. She draws on 20+ years of academic experience in human behavior to help B2B companies get to know their customers' needs and use that knowledge to create amazing customer experiences. Anita is also a community leader. She is a board member of the largest Customer Success Community – Gain Grow Retain. She is also a Customer Success educator through SuccessCoaching.
AMA Recap: Using Customer Intelligence to Drive Revenue
Meeting the needs of your customers starts with knowing them inside and out. A deep understanding of your customers helps prevent churn, drive expansion, and encourage referrals. In this Ask-Me-Anything session, three panelists take questions from the audience and discuss three approaches to understanding your customers with health scoring, Customer Advisory Boards (CABs) and qualitative approaches.
Collecting Voice of the Customer Insights to Prevent Churn
Anita Toth is a Customer Success expert specializing in Voice of the Customer customer feedback. In this guide, she covers qualitative Voice of the Customer research techniques, including surveys, interviews, focus groups, listening tours, customer advisory boards, and testimonials.

Areas of Expertise

Difficult Customer Conversations Anita coaches CSMs on how to manage tough customer conversations, like in the aftermath of a company mistake, or when the customer isn’t accepting recommendations that will help them succeed.
Predictive Churn Analysis Anita’s self-titled company (Anita Toth Inc) conducts predictive analysis to help companies predict which of their customers are most likely to churn.
Running Voice of the Customer Research Anita’s company is a full-service customer feedback agency. We run surveys, interviews, focus groups, and other Voice of the Customer research activities on behalf of our clients.

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