Shareil currently leads customer lifecycle management, including onboarding, at Sprout Social, a tool that enables brands to engage with their social audiences. He pioneered and facilitated the company’s “onboarding guild”, a cross-functional group of leaders who gather to optimize and learn from the customer onboarding process. Shareil previously led operations teams as large as 18 employees at Booking.com, and spearheaded an upsell adoption effort for the company’s BookingSuite division, a portfolio of SaaS advertising and property management solutions.
Other Areas of Expertise
Customer Lifecycle ManagementOnboarding is a critical stage in the customer lifecycle, but only one portion of it. Shareil can advise on how to design a cohesive customer experience from first contact to maturity.
Optimizing OnboardingCreating a strong onboarding playbook for your company is not a “one and done” project, it’s an ongoing process that requires many, many iterations. Shareil can help companies think about what to tune next, based on the maturity of their current onboarding pathways.
Hiring and Managing OnboardersBetween Booking.com and Sprout Social, Shareil has 10+ years managing teams of onboarders. He can advise on the tactics of running an onboarding team, like who to recruit onto the team and what KPIs to track.