Ryan Goldman

Ryan Goldman
Product Marketing Leader with experience at B2B software companies from 25-75,000+ employees employees

Ryan is the Vice President of Product Marketing at SoundCloud, and has previously held product marketing leadership roles at SoundCloud, Pendo, Sentry, Signal FX, and Cloudera.  He has particularly deep experience with developer products, and serves as a Marketing Advisor for the Heavybit Industries Accelerator

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Ryan Goldman is the Vice President of Product Marketing at SoundCloud and has led marketing or product marketing at Pendo, Sentry, SignalFx, and Cloudera, and over the course of his career, he's managed or hired 15+ B2B product marketers. In this guide, he explains how to find a product marketer who can serve as a bridge between the product, the sales org, and the market.


Other Areas of Expertise

Marketing for Developer Products
Ryan has 5+ years of experience in marketing roles at companies targeting developers.
Category Creation
Many of Ryan’s positions have been at companies that were pioneering the categories they played in, including big data, microservices monitoring, and product analytics. He can advise on positioning and messaging strategy for companies that need to evangelize their markets.
Product Launch
Ryan can advise on strategy for a large product launch, and on creating good launch plans and procedures for routine enhancements.

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