Michael Madden is the VP of Demand Generation at AlphaSense and was previously Director of Demand Generation at Marketo, leading through both the Vista and Adobe acquisitions. He’s a firm advocate of tight sales and marketing alignment, building end-to-end lead to revenue models, and has built out marketing functions at B2B software companies and financial services firms with 300-20,000+ employees.
Areas of Expertise
Sales and Marketing TechMichael has a deep understanding of the martech landscape, and can help startups think about which tools are appropriate for their stage and which vendor is the best choice for their situation.
Marketing Org DesignMichael can advise on how to structure and hire for a marketing org as the function expands.
Handling Marketing BudgetsMichael can advise finance and marketing leaders on how to track and plan for marketing budgets.