Mary Sheehan

Product Marketing Leader

Mary is a marketing leader at Adobe, where she currently leads engagement and retention marketing for Acrobat SMB and student, and previously led product marketing at the Advertising Cloud. She’s also held product marketing roles at SocialChorus, AdRoll, and Google. Mary is the host of the Women in Product Marketing podcast.

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Guides

Managing B2B Product Launches and Releases

Mary Sheehan has help product marketing leadership roles at Adobe and SocialChorus. In this guide, she describes how to prepare for, coordinate, and measure product launches of all types, from routine releases to major new offerings.

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Areas of Expertise

Market Validation

Mary can advise on frameworks to use (e.g. jobs to be done), who to talk to, and how to record findings for market validation projects.

Messaging and Positioning

Mary conducts messaging and positioning workshops, and can advise on how to bring a team together to synthesize a messaging and positioning strategy, or can scope an engagement to facilitate a session.

Competitive Intelligence Research

Mary has developed a systematic approach to competitive research, and can share tips on what data to gather, where to look, and how to leverage freelancers for the repetitive aspects of the research.