Mark Huber

Mark Huber
Brand and Product Marketing Expert

Mark Huber is Head of Brand & Product Marketing at Metadata, a marketing software tool for campaign automation. Since joining as the second marketing hire, he’s redefined Metadata’s brand, positioning, and messaging and run their virtual conference with 4,500 registrants, almost 2,000 attendees, and 20 speakers. He previously led Demand Generation at Fast Radius and Marketing Operations at Uptake.

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Guides

Mark Huber is Head of Brand & Product Marketing at Metadata, where he ran the company’s virtual conference with 4,500 registrants, almost 2,000 attendees, and 20 speakers. In this guide, he lays out how to plan and run a virtual community event for customers and prospects in a way that optimizes the day-of experience and creates reusable content.

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Areas of Expertise

1
Brand and Positioning
Mark can advise on how to position a company in the market and in the eyes of customers, as well as how to turn positioning into messaging.
2
Content Marketing
Mark can help companies think about awareness-building content that keeps people entertained while educating across channels including podcasts, blogs, videos, research reports, social media, and email.
3
Running a Company Podcast
Mark is a co-host of Metadata’s “Demand Gen U” podcast, and can advise on running a B2B podcast, from finding topics and experts, to handling recordings, to promoting and distributing the show.

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