Emilia D'Anzica

Customer Success Leader
Emilia D’Anzica, MBA, PMP, is the founder of GrowthMolecules, a management consulting firm focused on custoEmilia D’Anzica, MBA, PMP, is the founder of GrowthMolecules, a management consulting firm focused on customer success and customer marketing. She was previously Chief Customer Officer at Copper and Vice President of Customer Engagement at WalkMe, leading customer success, support, training, renewals, community, and account growth. Emilia is a serial board advisor, executive coach, and globally recognized as a top 25 leader in Customer Success. She is an author and keynote speaker who strives to inspire her audience with storytelling from the trenches.
Guides
Emilia D’Anzica is the founder of GrowthMolecules, a customer success and customer marketing consultancy. She previously led CS at Copper and WalkMe. In this guide, she explains how customer journey mapping can help companies plan and optimize their customers’ experience from onboarding to expansion.
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Areas of Expertise
1
CS Org Structure and Capacity Modeling
Advising on team structure, roles, responsibilities, and job descriptions across the sub-functions of customer success, including success, support, and customer marketing.2
Building CS Playbooks
Helping companies design the right- success plans for tech-touch, mid-touch, and high-touch segments.3
CS Data and Technology
Establishing customer and revenue data consistency and accessibility, as well as advising on tech stack adjustments that allow for business insights and team maturity.