Ed Forteau

Ed Forteau
Email Deliverability Expert

 Ed is the Founder of Email Open Rate Optimization, a specialist consultancy that helps ensure high deliverability of marketing emails, cold emails, and transactional emails. He has more than 10 years of experience in email automation and deliverability, working with B2B and B2C companies, from early-stage startups to large corporations.

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Ed Forteau is an email marketing expert with more than 10 years of experience in email automation and deliverability. In this guide, he explains how email automation works from a technical perspective, what filtering and security measures are at play, and how to ensure that emails are consistently placed in recipient’s inboxes, including subscription emails, cold outreach emails, and transactional emails.


Areas of Expertise

Email Deliverability Audits
Ed can audit a company’s email programs, to evaluate and optimize marketing, cold outreach, and transactional emails
Email Tech Management
The email tech stack can be complex, but Ed can help companies ensure that they’re using a good ESP, that their ESP and mailbox providers are giving them good IPs, and help them add an SMTP if appropriate.
Email Security and Authentication
Ed can help companies stay up-to-date with security checks, including SPF, DKIM, and DMARC.
Email Automation Planning
Email automation can help with both email campaign performance and deliverability. Ed can help companies ensure that they’re routing emails to engaged users who are more likely to buy, and more likely to open, click, and improve sender reputation.

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