Ed is the Founder of Email Open Rate Optimization, a specialist consultancy that helps ensure high deliverability of marketing emails, cold emails, and transactional emails. He has more than 10 years of experience in email automation and deliverability, working with B2B and B2C companies, from early-stage startups to large corporations.
Areas of Expertise
Email Deliverability AuditsEd can audit a company’s email programs, to evaluate and optimize marketing, cold outreach, and transactional emails
Email Tech ManagementThe email tech stack can be complex, but Ed can help companies ensure that they’re using a good ESP, that their ESP and mailbox providers are giving them good IPs, and help them add an SMTP if appropriate.
Email Security and AuthenticationEd can help companies stay up-to-date with security checks, including SPF, DKIM, and DMARC.
Email Automation PlanningEmail automation can help with both email campaign performance and deliverability. Ed can help companies ensure that they’re routing emails to engaged users who are more likely to buy, and more likely to open, click, and improve sender reputation.