Daniel Murphy

Daniel Murphy
Product marketing leader with experience at B2B software companies with 45 to 1,000+ employees

Dan currently leads brand and product marketing at Privy, the #1 reviewed sales app in the Shopify App Store. He started his marketing career at HubSpot and was previously Director of Product Marketing at Drift, a conversational marketing platform, where he grew with the company from 45 to 400 employees. Across companies, he’s managed 70+ product launches, including a dozen major launches. Dan has developed a Product Launch Masterclass video course and co-authored the book “This Won’t Scale” with Drift CMO Dave Gerhardt, on the company’s marketing plays.

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Dan Murphy has led product marketing at Privy and Drift, where he’s overseen over 70 product launches and more than a dozen large, new product launches. In this guide, he walks through how to position and launch major new offerings, including new products, products introduced to new verticals, acquired products, and important partnerships.


Areas of Expertise

Product Launch Framework
Launches aren’t just for major new products; you should have a launch process for every time you go to market with new functionality. Dan has managed 70+ product launches, and can advise on launches of all sizes.
Building and Scaling Product Marketing
Dan has been the first product marketing hire, and has been on product marketing teams as big as 12 people. He can discuss the stages of product marketing maturity and what the org and responsibilities look like at each stage.
B2B Brand and Audience Building
Dan can advise on building a brand machine for a new audience, including unconventional thought leadership tactics (e.g. writing and publicizing relevant books - he’s launched 2).

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