Product-led go-to-market strategy expert
Myk is the Director of Product Management focused on Growth & Acquisition at Achieve. For the past 12 years, he’s been a product-led growth and go-to-market strategy consultant, author, and advisor (read more MykPono.com). He previously held product and marketing growth roles at Google, Barracuda, Aptrinsic, and Appodeal.
Areas of Expertise
1.
Product Experience with Product-led Strategy Myk can advise on how to deliver personalized product experiences by bringing together customer information, trigger timing or actions, message, and channel to deliver contextual engagement.
2.
Strategic Communication Myk can help companies think about their strategic messaging map, starting with broad positioning messaging, broken down by target customer types and values delivered.
3.
Tracking Customer Acquisitions Myk can advise on tracking the customer acquisition funnel to help companies design, analyze and optimize their acquisition processes.