Myk Pono

Myk Pono
Product-led go-to-market strategy expert

Myk is the Director of Product Management focused on Growth & Acquisition at Freedom Financial Network. 

For the past 12 years, he’s been a product-led growth and go-to-market strategy consultant, author, and advisor (read more MykPono.com). He previously held product and marketing growth roles at Google, Barracuda, Aptrinsic, and Appodeal.

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Guides

Myk Pono is the Director of Product Management focused on Growth & Acquisition at Freedom Financial Network. For the past 12 years, he’s been a product-led growth and go-to-market strategy consultant, author, and advisor. In this guide, he explains what a product growth team is, and how to operationalize a product-led go-to-market strategy.

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Other Areas of Expertise

1
Product Experience with Product-led Strategy
Myk can advise on how to deliver personalized product experiences by bringing together customer information, trigger timing or actions, message, and channel to deliver contextual engagement.
2
Strategic Communication
Myk can help companies think about their strategic messaging map, starting with broad positioning messaging, broken down by target customer types and values delivered.
3
Tracking Customer Acquisitions
Myk can advise on tracking the customer acquisition funnel to help companies design, analyze and optimize their acquisition processes.

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