Michael Madden

Michael Madden

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VP of Demand Generation at AlphaSense, former Director of Demand Generation at Marketo and Adobe

Michael Madden is the VP of Demand Generation at AlphaSense and was previously Director of Demand Generation at Marketo, leading through both the Vista and Adobe acquisitions.  He’s a firm advocate of tight sales and marketing alignment, building end-to-end lead to revenue models, and has built out marketing functions at B2B software companies and financial services firms with 300-20,000+ employees.

Guides

Michael Madden is the VP of Demand Generation at AlphaSense and was previously Director of Demand Generation at Marketo. In this guide, he lays out how to define lead-to-revenue stages and marketing to sales handoffs, how to think about attribution, and how marketing should own revenue goals (vs. lead-based vanity metrics).

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Other Areas of Expertise

1
Sales and Marketing Tech
Michael has a deep understanding of the martech landscape, and can help startups think about which tools are appropriate for their stage and which vendor is the best choice for their situation.
2
Marketing Org Design
Michael can advise on how to structure and hire for a marketing org as the function expands.
3
Handling Marketing Budgets
Michael can advise finance and marketing leaders on how to track and plan for marketing budgets.

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