Mark is Chief Pricing Educator at Impact Pricing, an advisory firm specializing value-based pricing for B2B technology companies. He holds a Ph.D in Marketing and is the author of two pricing books (“Impact Pricing” and “Win, Keep, Grow”). Mark was previously a Pricing and Product Management Instructor with the Pragmatic Institute and has coached hundreds of businesses, from solo entrepreneurs to multi-billion dollar corporations, on pricing and monetization.
Other Areas of Expertise
Setting Subscription Pricing and PackagingMark’s new book, “Win, Keep, Grow” centers on subscription pricing, and Mark can advise SaaS companies on how to design their product packaging and pricing to optimize customer lifetime value.
Choosing a Pricing ModelMark can help companies pick the right pricing model, factoring in where value comes from, what competitors do, what customers expect, and what’s feasible from a billing and monitoring perspective.
Creating, Communicating, and Capturing ValueMonetization is always about the value the buyer gets. Mark can advise companies on the entire chain from building valuable products, to packaging and communicating that value, to capturing value through well-structured pricing and sales processes.