Maria Waida

Maria Waida
SaaS Blog Content Expert

Maria is the founder of SaaSy Copywriting, where she specializes in B2B blog content to help companies develop thought leadership positions in their industries and propel inbound sales. She’s helped shape the content strategies of SaaS companies like Bizzabo and Wrike, generating more than 700K+ unpromoted blog views across companies, including helping single blog posts get seen over 170K times.

Guides

Maria Waida is a SaaS blog expert and the founder of SaaSy Copywriting, where she specializes in content to help companies develop thought leadership positions in their industries and propel inbound sales. In this guide, she describes the types of content that B2B companies should write for their blogs, how to align blogs with overall strategy, and how to tune content for maximum SEO impact.

Other Areas of Expertise

1
Blog Promotion Strategies
Once you’ve posted your blog, Maria can help you think about how to make sure people see it, through social media and other promotional strategies.
2
SEO Research
Maria can help companies work through the steps of identifying keywords, building out topics beneath them, linking in long-tail keywords, and tailoring content toward search engine algorithmic preferences.
3
Content Planning
Maria can help craft a yearly content calendar, with major pillars that support company goals, and thematic content that rolls up to each pillar.
4
Content Marketing Strategy
Beyond blogs, Maria can help with holistic content creation strategy, including downloadable assets, website copy, white papers, case studies, and email sequences.

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