Kirby Wadsworth

Kirby Wadsworth

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Marketing leader with experience at B2B software companies with 4 to 100K+ employees

Kirby is the Chief Marketing Officer at Ionir, a container-native storage and data management platform. He’s previously served as CMO at enterprise software and networking companies including Illusive Networks, a cybersecurity provider, Bayshore Networks, an ICS security platform, and Limelight Networks, a digital content delivery provider. Kirby has been named one of Forbes Top 10 Most Influential CMOs, a Top 50 Marketing Thought Leader, and a B2B Killer Content Award Winner.

Guides

Kirby Wadsworth is the CMO of Ionir, and has served as CMO at enterprise software and networking companies including Illusive Networks, Bayshore Networks, and Limelight Networks. In this guide, he explains how to identify prospect characteristics that predict strong fit, to help sales and marketing automate prioritization.

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Other Areas of Expertise

1
Post-sale Interviews for Targeting, Messaging, and Case Studies
Engaging new customers to get a 360 degree view of what drove the customer to buy, in order to identify more prospects who have those characteristics, and to build sales and marketing collateral.
2
Marketing Org and Process Evaluation and Design
Kirby has led marketing at 8 B2B software companies, including several with global operations. He can advise on marketing org structure and processes.

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