Marketing leader with experience at B2B software companies with 4 to 100K+ employees
Kirby is the Chief Marketing Officer at Elevate Security, and previously served as a marketing advisor, fractional CMO, and Adjunct Professor of Marketing at Babson College. He’s also acted as CMO at enterprise software and networking companies including Illusive Networks, a cybersecurity provider, Bayshore Networks, an ICS security platform, and Limelight Networks, a digital content delivery provider. Kirby has been named one of Forbes Top 10 Most Influential CMOs.
Areas of Expertise
1.
Post-sale Interviews for Targeting, Messaging, and Case Studies Engaging new customers to get a 360 degree view of what drove the customer to buy, in order to identify more prospects who have those characteristics, and to build sales and marketing collateral.
2.
Marketing Org and Process Evaluation and Design Kirby has led marketing at 8 B2B software companies, including several with global operations. He can advise on marketing org structure and processes.