Jim Morris

Jim Morris
Product Management and Discovery Coach

Jim Morris is the founder of the Product Discovery Group where he coaches product teams on idea development, user research, and testing with rapid prototypes. He was previously Co-Founder and CTO at Brightday, a workplace productivity startup, and the Head of Product at PowerReviews, a user-generated content platform with 100M+ monthly consumer visits. Jim works with product teams (including product managers, engineers, and designers) to improve skills and foster innovation.

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Guides

Jim Morris is the founder of the Product Discovery Group, through which he coaches product teams on idea development, user research, and testing with rapid prototypes. In this guide he explains how to use product discovery to test for value, viability, feasibility, and usability continuously, to minimize waste of precious development resources.

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Other Areas of Expertise

1
Design Sprints
A sprint is a valuable and repeatable way to jump-start or learn discovery techniques, and Jim is a seasoned sprint facilitator.
2
Rapid Prototyping
Jim can help teams get feedback from users sooner by coaching them to build quick, “realistic enough” prototypes that gauge true user interest. Companies take on unnecessary risk by building pixel-perfect designs without first getting customer reactions.

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