B2B Digital Marketing Expert

Greg is CMO and a Partner at Cypress North, a digital marketing agency, where he specializes in B2B marketing, including paid search, organic search and content, and social media marketing. He’s a contributor to Search Engine Journal, former contributing editor for Search Engine Land, and has been a featured speaker at some of the largest search engine conferences like Search Marketing Expo, SocialPro & Pubcon.

Guides

Greg is CMO and a Partner at Cypress North, a digital marketing agency, where he specializes in B2B marketing. In this guide, he highlights how to optimize paid search advertising, including picking the right keywords and match types, matching up good landing pages and tracking, and configuring ads that make the most of Google’s settings.

Other Areas of Expertise

1
Digital Marketing Analytics
Tracking is key to continually optimize digital marketing. Greg can help ensure that there’s good CRM tracking for all the different elements of lead progression through the funnel.
2
Digital Campaign Management
Greg can advise on digital campaign management across channels, including platforms like LinkedIn, Capterra, G2 Crowd, and Facebook.

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