Anthony Cessario

Anthony Cessario
Sales and go-to-market strategy leader with experience at B2B software companies with 5-10,000+ employees

Anthony is VP of Industries and GTM Solutions at Clari, the revenue operations and forecasting platform, where he works cross-functionally to direct the company’s go-to-market strategy. He spends his time thinking about increasing predictability as companies grow from seeking product-market fit, to building a team, to building true repeatability. Anthony previously led Enterprise Revenue at Clari (including Sales & Account Mgmt) and, prior to that. he spent 7 years helping Oracle grow and scale their cloud HCM business.

Guides

Anthony is VP of Industries and GTM Solutions at Clari, the revenue operations and forecasting platform. In this guide, he explains how good forecasts are a part of a bigger predictable growth strategy, and lays out how to design and instrument a repeatable revenue process with strong processes and accurate data.

Other Areas of Expertise

1
Focused Capacity
Revenue leaders shouldn’t forget how important targeting the team’s efforts can be. Anthony can help companies think about getting segmentation right, in alignment with go-to-market strategy, and then linking that strategy to sales execution.
2
Territory Planning
As the business grows, the team needs to be segmented. To hire and keep great reps, you need to give them strong territories. Anthony can help leaders think about territory design, and how to plan and territories in alignment with company strategy.

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