Anthony Cessario
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Sales and go-to-market strategy leader with experience at B2B software companies with 5-10,000+ employees
Anthony Cessario is VP of Revenue at Clari, the revenue operations and forecasting platform. Anthony previously was VP of Industries and GTM Solutions and led Enterprise Revenue at Clari (including Sales & Account Mgmt). Prior to that. he spent 7 years helping Oracle grow and scale.
Planning for Predictable Growth and Accurate Forecasting
Anthony Cessario is VP of Revenue at Clari, the revenue operations and forecasting platform. In this guide, he explains how good forecasts are a part of a bigger predictable growth strategy, and lays out how to design and instrument a repeatable revenue process with strong processes and accurate data.

Areas of Expertise

1.
Focused Capacity Revenue leaders shouldn’t forget how important targeting the team’s efforts can be. Anthony can help companies think about getting segmentation right, in alignment with go-to-market strategy, and then linking that strategy to sales execution.
2.
Territory Planning As the business grows, the team needs to be segmented. To hire and keep great reps, you need to give them strong territories. Anthony can help leaders think about territory design, and how to plan and territories in alignment with company strategy.

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