Anita Toth is a Customer Success expert specializing in Voice of the Customer. She draws on 20+ years of academic experience in human behavior to help B2B companies get to know their customers’ needs and use that knowledge to create amazing customer experiences. Anita is also a community leader. She is a board member of the largest Customer Success Community – Gain Grow Retain. She is also a Customer Success educator through SuccessCoaching.
Areas of Expertise
Difficult Customer ConversationsAnita coaches CSMs on how to manage tough customer conversations, like in the aftermath of a company mistake, or when the customer isn’t accepting recommendations that will help them succeed.
Predictive Churn AnalysisAnita’s self-titled company (Anita Toth Inc) conducts predictive analysis to help companies predict which of their customers are most likely to churn.
Running Voice of the Customer ResearchAnita’s company is a full-service customer feedback agency. We run surveys, interviews, focus groups, and other Voice of the Customer research activities on behalf of our clients.