Amyra Rand

Amyra Rand
Sales leader with experience at B2B software companies with 25 to 1,000’s of employees

Amyra is the Vice President of Sales at Ziflow, an online content proofing provider. She previously led teams of 5-50+ salespeople at Criteria Corp, Kareo, HireRight, and Sage. Across roles, she’s emphasized talent development (tripling or quadrupling sales headcount) and process improvement (increasing win rates 30-50%). Amyra is also Vice President of her chapter of the American Association of Inside Sales Professionals.

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Amyra Rand is the Vice President of Sales at Ziflow, and has previously held sales leadership roles at Criteria Corp, Kareo, HireRight, and Sage. In this guide, she discusses how she’s seen close rates improve 30% with a demo certification process, and lays out how teams can build strong demo practices at any deal size.


Other Areas of Expertise

Building More Diverse Sales Teams
Amyra is passionate about boosting diversity in tech sales and can advise on tactics from recruiting to culture that support diversity goals. One big lever is creating practices of using assessments and hiring for potential vs. track record, because often diverse candidates haven’t had sales specific experience.
Coaching Sales Teams
An advocate of servant leadership, Amyra can discuss how companies can invest in sales talent development, including hiring, training, assessment, and provision of resources.

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