Product Management

Building a Developer Relations Function

Building a Developer Relations Function
Mary Thengvall leads developer relations at Camunda, and has long been a thought leader in the guide, authoring the book, "The Business Value of Developer Relations" and publishing DevRel Weekly. In this guide, she describes what DevRel is, and how to stand up a function to drive developer awareness, enablement, and engagement.

Designing a Product-led Go-to-Market Strategy

Designing a Product-led Go-to-Market Strategy
Myk Pono is the Director of Product Management focused on Growth & Acquisition at Freedom Financial Network. For the past 12 years, he’s been a product-led growth and go-to-market strategy consultant, author, and advisor. In this guide, he explains what a product growth team is, and how to operationalize a product-led go-to-market strategy.

Outcome-based Product Roadmapping

Outcome-based Product Roadmapping
Rajesh Nerlikar is a Co-Founder and Product Coach at Prodify, and co-author of the best selling product book, Build What Matters. In this guide he explains how to build a roadmap centered on customer outcomes instead of features shipped. He outlines how to balance new functionality with maintenance and tech debt, and how to run a cross-functional roadmapping process.

Recruiting and Hiring for Technical Roles

Recruiting and Hiring for Technical Roles
Jenny Jongejan is a Recruiting Consultant working with fast-growing tech companies. She also currently leads recruiting for CoderPad, a technical interview platform for engineering teams. Previously, as Head of Recruiting at Atrium, Jenny built the recruiting organization and helped the company scale from 10 to over 200 employees. Before that, she managed technical recruiting at HotelTonight (acquired by Airbnb). Over the course of her 15+ year career, Jenny has interviewed thousands of candidates, creatively sourced, recruited, and partnered with internal teams to hire for hundreds of technical roles.

Scaling a Marketplace Product

Scaling a Marketplace Product
Paul Zeckser led product ad HomeAdvisor from 2011-2020 as well as founded Fresh Product Design, a full-service product strategy and development consultancy. He is now the VP of Product Development at Sealed. In this guide he lays out how product, sales and marketing and operations should coordinate to scale marketplaces. He covers metrics to track, how to think about matching, and guidelines for monetizing marketplace transactions.

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