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Building a Design Function

Building a Design Function
Audrey Crane is a Partner at DesignMap, and has worked with companies like Salesforce, Docker, NetApp, and eBay over her 25 years in tech. In this guide, she explains how to build out a design function, including how many designers you need, what skills to look for in a hire, and how to leverage third-party design firms.

Conducting Product Discovery

Conducting Product Discovery
Jim Morris is the founder of the Product Discovery Group, through which he coaches product teams on idea development, user research, and testing with rapid prototypes. In this guide he explains how to use product discovery to test for value, viability, feasibility, and usability continuously, to minimize waste of precious development resources.

Crafting a Go-to-Market Story

Crafting a Go-to-Market Story
Ken Rutsky helps B2B growth company executives in sales, marketing, and the C-Suite to breakthrough and achieve and grow market leadership in new and existing markets. Before he launched his consulting practice, he spent 20+ years in B2B marketing operational roles. In this guide, he explains why a “hero’s journey” type story is a powerful tool for tech companies to create urgency and gain market share, and how to create one.

Delivering Software Quickly and Safely

Delivering Software Quickly and Safely
Dave Mangot helps private equity companies get good at delivering software. He is a leading consultant, author, and speaker as the principal at Mangoteque. A DevOps veteran, Dave has successfully led digital, SRE, and DevOps transformations at companies such as Salesforce, SolarWinds, and Cable & Wireless. He has a proven track record of working with portfolio companies to quickly mature their existing culture to improve the speed, frequency, and resilience of their software service delivery. In this guide, Dave outlines tips for delivering software quickly and safely—including how to balance speed with quality, how to measure performance, and incorporating experiments into development.

Designing a Product-led Go-to-Market Strategy

Designing a Product-led Go-to-Market Strategy
Myk Pono is the Director of Product Management focused on Growth & Acquisition at Freedom Financial Network. For the past 12 years, he’s been a product-led growth and go-to-market strategy consultant, author, and advisor. In this guide, he explains what a product growth team is, and how to operationalize a product-led go-to-market strategy.

Optimizing Signup or Trial Conversion

Optimizing Signup or Trial Conversion
Marc McDougall is a UI/UX designer specializing in helping SaaS companies book more demos and trials by optimizing their sites for conversions. In this guide, he outlines best practices for high-conversion flows and the steps for iterative A/B testing.

Outcome-based Product Roadmapping

Outcome-based Product Roadmapping
Rajesh Nerlikar is a Co-Founder and Product Coach at Prodify, and co-author of the best selling product book, Build What Matters. In this guide he explains how to build a roadmap centered on customer outcomes instead of features shipped. He outlines how to balance new functionality with maintenance and tech debt, and how to run a cross-functional roadmapping process.

Planning for Global Expansion

Planning for Global Expansion
Andrea Zechmann’s past experience includes Senior Manager of Strategic Partnerships and Global Expansion at Rivian and Tesla’s expansion into 13 global markets. In this guide, she discusses how to tell if you’re ready for global expansion, the steps to entity creation, ramping up operations in a new market, and how to staff expansion.

Recruiting and Hiring for Technical Roles

Recruiting and Hiring for Technical Roles
Jenny Jongejan is a Recruiting Consultant working with fast-growing tech companies. She also currently leads recruiting for CoderPad, a technical interview platform for engineering teams. Previously, as Head of Recruiting at Atrium, Jenny built the recruiting organization and helped the company scale from 10 to over 200 employees. Before that, she managed technical recruiting at HotelTonight (acquired by Airbnb). Over the course of her 15+ year career, Jenny has interviewed thousands of candidates, creatively sourced, recruited, and partnered with internal teams to hire for hundreds of technical roles.

Scaling a Marketplace Product

Scaling a Marketplace Product
Paul Zeckser led product ad HomeAdvisor from 2011-2020 as well as founded Fresh Product Design, a full-service product strategy and development consultancy. He is now the VP of Product Development at Sealed. In this guide he lays out how product, sales and marketing and operations should coordinate to scale marketplaces. He covers metrics to track, how to think about matching, and guidelines for monetizing marketplace transactions.

Scaling Onboarding with Self-guided Pathways

Scaling Onboarding with Self-guided Pathways
Shareil Nariman is the Head of Customer Success at Arrows. Previously, he led customer lifecycle management, including onboarding, at Sprout Social and previously led operations teams at Booking.com. In this guide, he explains how companies that offer lower-priced SaaS products can leverage cross-functional collaboration and automation tools to design high quality self-guided customer onboarding experiences.

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