AMA on Leveraging LinkedIn in Marketing

Friday, June 23, 2023
1:00 PM ET / 12:00 PM CT / 11:00 AM MT / 10:00 AM PT

LinkedIn is a powerful tool for B2B marketing and sales development, but using LinkedIn as a channel can be unintuitive and expensive. Join for an AMA with LinkedIn advertising and prospecting expert Anthony Blatner to talk about how to use LinkedIn for everything from ABM campaigns to retargeting to cold outreach.

We'll take questions from the audience and discuss topics like:

  • What's the minimum audience size for highly-targeted LinkedIn ads?
  • How do new "thought leader" ads from personal profiles work?
  • When should you use click-based ads vs. lead-based (sign-up) ads?
  • Should you put the LinkedIn insights tag on your website?
  • For which roles is a Sales Navigator seat worth it?
  • How is new AI tech impacting LinkedIn ads and cold outreach?

Can't attend live? Registrants will receive a copy of the event recording following the session.

Virtual Event

LinkedIn is a powerful tool for B2B marketing and sales development, but using LinkedIn as a channel can be unintuitive and expensive. Join for an AMA with LinkedIn advertising and prospecting expert Anthony Blatner to talk about how to use LinkedIn for everything from ABM campaigns to retargeting to cold outreach.

We'll take questions from the audience and discuss topics like:

  • What's the minimum audience size for highly-targeted LinkedIn ads?
  • How do new "thought leader" ads from personal profiles work?
  • When should you use click-based ads vs. lead-based (sign-up) ads?
  • Should you put the LinkedIn insights tag on your website?
  • For which roles is a Sales Navigator seat worth it?
  • How is new AI tech impacting LinkedIn ads and cold outreach?

Can't attend live? Registrants will receive a copy of the event recording following the session.

Pre-read Anthony's guide:

LinkedIn Advertising and Prospecting

Anthony Blatner is the founder and Chief Advertising Officer of Speedwork Social, an agency specializing in B2B LinkedIn advertising. In this guide, he advises on when to use LinkedIn advertising, when to use Sales Navigator prospecting, and how to make marketing dollars go the furthest given the expense of LinkedIn as a channel.

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