AMA on Crafting Compelling Case Studies

Joel Klettke has helped create 1,000+ B2B case studies for companies including HubSpot, Loom, and Playvox. The best companies he works with don’t just work to build a one-time case study, they create a case study program that can consistently churn out high-value content. In this session, he walks through designing a case study program from story creation to deployment.

We'll take questions from the audience and discuss topics like:

• Which customers to ask for case studies
• How to make the case study ask
• Sample case studies in different form factors (one-pagers, ad carousels, videos)
• How and where to use case studies (in ads, on your website, in the sales process, etc.)