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Full Topic List
Sales • Marketing • Customer Success • Product & Technology • Finance & Operations • People & Talent •  Strategy & Planning
Sales
AMA Recap: Leveraging Generative AI as a Non-AI Company
Leveraging Generative AI as a Non-AI Company
Adjusting Your Sales Strategy in a Downturn
Managing Extensions, Expansions, and Renewals
Setting Sales Quota and Compensation
AMA Recap: Optimizing Cold Email Outreach
Hiring Sales Leaders
Building Your RevOps Tech Stack
Implementing HubSpot
Meeting the Security Requirements of Enterprise and Other Security-Sensitive Buyers
Building Your Company's Sales Management Capability
Recruiting and Hiring Account Executives
Planning for Predictable Growth and Accurate Forecasting
Planning and Managing Outbound Prospecting
Optimizing Email Deliverability
Optimizing Cold Email Outreach
Onboarding Salespeople
LinkedIn Advertising and Prospecting
Implementing Salesforce
Establishing a Competitive Intelligence Program
Driving Sales Velocity in Complex Enterprise Deals
Developing a Strong Demo Practice
Designing Trainings for Go-to-Market Team Members
Designing a Sales Org for a High-velocity Sale
Crafting a Go-to-Market Story
Conducting Technical Discovery
Capacity Planning
Building a Solutions Engineering Function
Building a Sales Ops Function
Building a Sales Enablement Capability
Building a Sales Development (SDR) Function
Marketing
Capturing, Converting, and Nurturing Leads with Content
Creating a Product Messaging Framework
AMA Recap: Crafting Compelling Case Studies
Crafting Compelling Case Studies
Managing Analyst Relations
Building a B2B Marketing Website With Strong Design and Messaging
AMA Recap: Optimizing Cold Email Outreach
Implementing HubSpot
Setting B2B PR Strategy
Tracking Marketing Data, Reporting, and ROI
Running a Customer Advisory Board
Building and Optimizing a Digital Growth Engine
Setting Up a Demand Generation Function
Setting SEO Strategy
Setting a Content Strategy Across Website, Blog, and Social Media
Setting a Blog Content Strategy
Positioning and Launching a New Product
Planning and Running a Community Event
Optimizing Signup or Trial Conversion
Optimizing Paid Search Advertising
Optimizing Email Deliverability
Managing Scalable ABM Campaigns
Managing Customer Engagement Marketing
Managing B2B Product Launches and Releases
LinkedIn Advertising and Prospecting
Improving Your Company's Online Brand
Implementing Salesforce
Identifying and Multiplying Your Best Customers with Customer Segmentation
Hiring a Product Marketer
Establishing a Competitive Intelligence Program
Email Marketing Strategy
Designing a Category
Defining an Ideal Customer Profile
Crafting a Go-to-Market Story
Building a Lead to Revenue Operating Model
Building a Developer Relations Function
Customer Success
Building an Account Expansion Program
Managing Extensions, Expansions, and Renewals
AMA Recap: Crafting Compelling Case Studies
Mapping Your Customer Journey
Scaling Customer Support
Running a Customer Advisory Board
Collecting Voice of the Customer Insights to Prevent Churn
Predicting and Preventing Churn with Customer Health Scoring
Structuring and Scaling a Post-Sales Org
Scaling Onboarding with Self-guided Pathways
Planning and Running a Community Event
Optimizing Your Support Function
Optimizing Your Support Function
Managing Customer Engagement Marketing
Managing a Customer Success Team
Implementing Salesforce
Hiring Customer Success Managers
Developing a Customer Onboarding Process
Codifying Your Company’s Customer Success Playbooks
Product & Tech
AMA Recap: Leveraging Generative AI as a Non-AI Company
Leveraging Generative AI as a Non-AI Company
Building and Scaling a Product Org (With an Emphasis on Consumer Tech Companies)
Managing Tech Migration & Replatforming
Meeting the Security Requirements of Enterprise and Other Security-Sensitive Buyers
Building a Global Engineering Team
Preparing for Tech Diligence/Exit
Building and Scaling a Product Org (with an Emphasis on Enterprise Tech Companies)
Scaling Engineering From 3-30+ Engineers
Delivering Software Quickly and Safely
Building a Design Function
Running a Customer Advisory Board
Collecting Voice of the Customer Insights to Prevent Churn
Scaling Onboarding with Self-guided Pathways
Scaling a Marketplace Product
Recruiting and Hiring for Technical Roles
Positioning and Launching a New Product
Outcome-based Product Roadmapping
Optimizing Signup or Trial Conversion
Managing B2B Product Launches and Releases
Identifying and Multiplying Your Best Customers with Customer Segmentation
Hiring a Product Marketer
Establishing a Competitive Intelligence Program
Designing a Product-led Go-to-Market Strategy
Designing a Category
Defining an Ideal Customer Profile
Crafting a Go-to-Market Story
Conducting Product Discovery
Building a Developer Relations Function
Finance & Ops
AMA Recap: Leveraging Generative AI as a Non-AI Company
Leveraging Generative AI as a Non-AI Company
Capturing, Converting, and Nurturing Leads with Content
Managing Extensions, Expansions, and Renewals
Building Your RevOps Tech Stack
Managing Financial Data and Technology
Calculating and Reporting SaaS KPIs
Implementing HubSpot
Building an FP&A Function
Managing Accounting at a Startup
Predicting and Preventing Churn with Customer Health Scoring
Planning for Predictable Growth and Accurate Forecasting
Optimizing a Payments Processing Partnership
Implementing Salesforce
Capacity Planning
Building a Sales Ops Function
Building a Lead to Revenue Operating Model
Building a Data Analytics Function
People & Talent
Setting a Compensation and Leveling System
Core Management Skills: Coaching, Feedback, Productivity, and One-on-Ones
Creating a Parental Leave Program
Designing Your Company's New Hire Onboarding Experience
Managing OKRs
Designing Employee Onboarding
Scaling Engineering From 3-30+ Engineers
Driving Engagement and Productivity with Distributed Teams
Building a People Function at a Startup
Setting HR Policies
Recruiting and Hiring for Technical Roles
Recruiting and Hiring Account Executives
Navigating Immigration Law
Improving Your Company's Online Brand
Hiring Customer Success Managers
Hiring a Product Marketer
Designing an Outcome-based Hiring Process
Building an Inclusive Mindset and Culture
Strategy & Planning
Managing Analyst Relations
Selecting and Supporting a Go-to-Market Partnership
Managing OKRs
Pricing and Packaging Technology Offerings
Conducting Pricing Discovery
Planning for Global Expansion
Running a Customer Advisory Board
Scaling a Marketplace Product
Planning a SaaS Partnership Strategy
Optimizing a Payments Processing Partnership
Integrating an Add-on Acquisition
Increasing Prices Intelligently
Identifying and Multiplying Your Best Customers with Customer Segmentation
Enabling Service / Consulting Partnerships
Designing a Product-led Go-to-Market Strategy
Designing a Category
Defining an Ideal Customer Profile
Crafting a Go-to-Market Story
