Knowledge Network

Give your portfolio access to a network of how-to guides and live expert calls.

Whether the question is around optimizing SEO, conducting product discovery, or implementing a customer health score, ensure that portfolio execs find answers when they search your portal.

Sample Recently Published Guides

Improving Hiring Efficiency With Highly Predictive Applicant Screening Questions
Keith Hulen
by Keith Hulen
Applicant Screening Expert With Over 20 Years of Hiring Experience

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Leveraging AI in SEO
Sam Torres
by Gray Dot Company
SEO Expert

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Managing Employee Performance
Carly Guthrie 2
by Carly Guthrie
Fractional People Leader and HR Consultant

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Planning and Executing a Company Offsite/Retreat
take back work cropped (1)
by Take Back Work
Experts in Executive Leadership Retreats, Company Offsites and Team Summits

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Building a Product-Led GTM
Dave Boyce
by Dave Boyce
GTM advisor, Forrester board member, former Chief Strategy Officer at InsideSales.com and CEO of ZenPrint

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Testing B2B Product Ideas
David Bland
by David Bland
Product Idea Testing Expert Who’s Worked With GE, Toyota, Adobe, and HP

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Full Topic List

Sales
Building a Product-Led GTM
Strategic and Tactical RevOps Planning for the New Year: The Fiscal Year Flip
Scaling From 1-10+ Sellers
AMA Recap: Leveraging Generative AI as a Non-AI Company
Leveraging Generative Artificial Intelligence (AI) as a Non-AI Company
Adjusting Your Sales Strategy in a Downturn
Managing Extensions, Expansions, and Renewals
Setting Sales Quota and Compensation
AMA Recap: Optimizing Cold Email Outreach
Hiring Sales Leaders
Building Your RevOps Tech Stack
Implementing HubSpot
Meeting the Security Requirements of Enterprise and Other Security-Sensitive Buyers
Building Your Company's Sales Management Capability
Recruiting and Hiring Account Executives
Planning for Predictable Growth and Accurate Forecasting
Planning and Managing Outbound Prospecting
Optimizing Email Deliverability
Optimizing Cold Email Outreach
Onboarding Salespeople
LinkedIn Advertising and Prospecting
Establishing a Competitive Intelligence Program
Driving Sales Velocity in Complex Enterprise Deals
Developing a Strong Demo Practice
Designing Trainings for Go-to-Market Team Members
Designing a Sales Org for a High-velocity Sale
Crafting a Go-to-Market Story
Conducting Technical Discovery
Capacity Planning
Building a Solutions Engineering Function
Building a Sales Ops Function
Building a Sales Enablement Capability
Building a Sales Development (SDR) Function
Marketing
Leveraging AI in SEO
Aligning Your Customers' Success With Customer Journeys and a Customer Capability Maturity Framework
Marketing Budget CAC Analysis Template
Building a High-ROI Paid Acquisition Marketing Program
Building a Product Marketing Function
Leveraging Artificial Intelligence (AI) in Marketing
AMA Recap: Leveraging LinkedIn in Marketing
Capturing, Converting, and Nurturing Leads with Content
Creating a Product Messaging Framework
AMA Recap: Crafting Compelling Case Studies
Crafting Compelling Case Studies
Managing Analyst Relations
Building a B2B Marketing Website With Strong Design and Messaging
AMA Recap: Optimizing Cold Email Outreach
Implementing HubSpot
Setting B2B PR Strategy
Tracking Marketing Data, Reporting, and ROI
Running a Customer Advisory Board
Building and Optimizing a Digital Growth Engine
Setting Up a Demand Generation Function
Setting SEO Strategy
Setting a Content Strategy Across Website, Blog, and Social Media
Setting a Blog Content Strategy
Positioning and Launching a New Product
Planning and Running a Community Event
Optimizing Signup or Trial Conversion
Optimizing Paid Search Advertising
Optimizing Email Deliverability
Managing Scalable ABM Campaigns
Managing Customer Engagement Marketing
Managing B2B Product Launches and Releases
LinkedIn Advertising and Prospecting
Improving Your Company's Online Brand
Identifying and Multiplying Your Best Customers with Customer Segmentation
Hiring a Product Marketer
Establishing a Competitive Intelligence Program
Email Marketing Strategy
Designing a Category
Defining an Ideal Customer Profile
Crafting a Go-to-Market Story
Building a Lead to Revenue Operating Model
Building a Developer Relations Function
Customer Success
Aligning Your Customers' Success With Customer Journeys and a Customer Capability Maturity Framework
Conducting Win/Loss Analysis
Building an Account Expansion Program
Managing Extensions, Expansions, and Renewals
AMA Recap: Crafting Compelling Case Studies
Mapping Your Customer Journey
Scaling Customer Support
Running a Customer Advisory Board
Collecting Voice of the Customer Insights to Prevent Churn
Predicting and Preventing Churn with Customer Health Scoring
Structuring and Scaling a Post-Sales Org
Scaling Onboarding with Self-guided Pathways
Planning and Running a Community Event
Optimizing Your Support Function
Optimizing Your Support Function
Managing Customer Engagement Marketing
Managing a Customer Success Team
Hiring Customer Success Managers
Developing a Customer Onboarding Process
Codifying Your Company’s Customer Success Playbooks
Product & Tech
Leveraging AI in SEO
Building a Product-Led GTM
Testing B2B Product Ideas
Guide To Strategic Product Planning
Selecting, Implementing, and Using BI Tools
Measuring and Improving Developer Productivity
Recruiting for Technical Roles
Building a Product Marketing Function
Leveraging Artificial Intelligence (AI) in Marketing
Developing a Cybersecurity Program for an Early-Stage Business
AMA Recap: Leveraging Generative AI as a Non-AI Company
Leveraging Generative Artificial Intelligence (AI) as a Non-AI Company
Building and Scaling a Product Org (With an Emphasis on Consumer Tech Companies)
Managing Tech Migration & Replatforming
Meeting the Security Requirements of Enterprise and Other Security-Sensitive Buyers
Building a Global Engineering Team
Preparing for Tech Diligence/Exit
Building and Scaling a Product Org (with an Emphasis on Enterprise Tech Companies)
Scaling Engineering From 3-30+ Engineers
Delivering Software Quickly and Safely
Building a Design Function
Running a Customer Advisory Board
Collecting Voice of the Customer Insights to Prevent Churn
Scaling Onboarding with Self-guided Pathways
Scaling a Marketplace Product
Recruiting and Hiring for Technical Roles
Positioning and Launching a New Product
Outcome-based Product Roadmapping
Optimizing Signup or Trial Conversion
Managing B2B Product Launches and Releases
Identifying and Multiplying Your Best Customers with Customer Segmentation
Hiring a Product Marketer
Establishing a Competitive Intelligence Program
Designing a Product-led Go-to-Market Strategy
Designing a Category
Defining an Ideal Customer Profile
Crafting a Go-to-Market Story
Conducting Product Discovery
Building a Developer Relations Function
Finance & Ops
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People & Talent
Improving Hiring Efficiency With Highly Predictive Applicant Screening Questions
Managing Employee Performance
Planning and Executing a Company Offsite/Retreat
Setting Up and Administering an Employee Equity Plan
Recruiting for Technical Roles
Setting Up a Learning and Development Program
Architecting a Strategic People Function
Building Your HR and Benefits Tech Stack
Setting a Compensation and Leveling System
Core Management Skills: Coaching, Feedback, Productivity, and One-on-Ones
Creating a Parental Leave Program
Designing Your Company's New Hire Onboarding Experience
Managing OKRs
Designing Employee Onboarding
Scaling Engineering From 3-30+ Engineers
Driving Engagement and Productivity with Distributed Teams
Building a People Function at a Startup
Setting HR Policies
Recruiting and Hiring for Technical Roles
Recruiting and Hiring Account Executives
Navigating Immigration Law
Improving Your Company's Online Brand
Hiring Customer Success Managers
Hiring a Product Marketer
Designing an Outcome-based Hiring Process
Building an Inclusive Mindset and Culture
Strategy & Planning
Building a Product-Led GTM
Testing B2B Product Ideas
Identifying and Sourcing Accretive Add-on Acquisitions
Engaging, Qualifying and Nurturing Investment Targets
Strategic and Tactical RevOps Planning for the New Year: The Fiscal Year Flip
Conducting Annual Planning
Managing Analyst Relations
Selecting and Supporting a Go-to-Market Partnership
Managing OKRs
Pricing and Packaging Technology Offerings
Conducting Pricing Discovery
Planning for Global Expansion
Running a Customer Advisory Board
Scaling a Marketplace Product
Planning a SaaS Partnership Strategy
Optimizing a Payments Processing Partnership
Integrating an Add-on Acquisition
Increasing Prices Intelligently
Identifying and Multiplying Your Best Customers with Customer Segmentation
Enabling Service / Consulting Partnerships
Designing a Product-led Go-to-Market Strategy
Designing a Category
Defining an Ideal Customer Profile
Crafting a Go-to-Market Story
Building an Inclusive Mindset and Culture

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