Managing Analyst Relations

Beth Torrie is the Founder of Torrie Communications, a boutique analyst relations firm providing strategy and support for software and services companies. Previously, she’s built several of the most well-regarded analyst relations programs from the ground up at companies including FatWire, RedDot, Cybage Software, Contentstack, Sitecore, and OpenText. In this guide, she walks through how to select and engage industry analysts and build out a first-time analyst relations program.