Adjusting Your Sales Strategy in a Downturn

Roz is the Co-Founder & Chief Enablement Officer at Level213, a boutique consultancy that specializes in revenue enablement for growing technology companies. She previously led sales & enablement teams at Optimizely and Oracle. In this guide, she walks through how to succeed in sales in difficult economic times. She discusses how sales positioning, sales process, and sales management should change in a downturn to meet buyers where they are at when buyers are more cautious with their spend, and apply greater scrutiny to every purchasing decision.